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13 Feb

PPC Strategy

Setting up a PPC campaign in the early days of a new website will definitely get you some more traffic. There are however different approaches when setting it up that you can choose from depending on what you need to promote.



Instead of thinking of revenue from paid media straightaway, there are several goals to be considered and reviewed:

  • Brand awareness
  • Lead generation
  • Content promotion
  • Market share growth


Choosing the right goal for your business will determine the timeline to create and launch campaigns for these. With a conversion tracking setup you can view results in your website analytics programs.


Paid Media Channels

It is important to review and choose where you want to promote your business through paid advertisement. The list is extensive but you should definitely consider AdWords, Bing Ads, LinkedIn Ads, Facebook and Twitter.


Current Campaigns

Every month the is something new on Paid Media Channels. Either a new Ad Extension or an upgrade of an existing service, will allow you to make improvements to existing ads making them more relevant and better campaign performance.  Checking current campaigns is something that must be done weekly/monthly, making sure they are up to date with the most recent features.


If you have any questions or suggestions get in touch, we will be happy to have a chat and help improve your business.

This article was syndicated by Search It Local.